Strategic Planning Assignment Captures
March 9th Genre Writing
Tone Characteristics: Informative, dense, conceptual Green-washing: that little term coined by Jay Westerveld in the 1980s who became outraged after he took notice of his hotel leaflet informing him that washing once-used towels produces masses of chemical waste products on top of contributing to greenhouse gas emissions. Westerveld, a green activist, clearly saw the true motives of the hotel, as they were certainly not in business to improve the well-being of the planet, they were in business to maximize shareholder returns. This cost effective way of attributing guilt onto their guests for the externalities of the hotel's services could, on a large scale, save them thousands every year. This term has done anything but fade into irrelevancy over the last 40 years, becoming ever so useful in describing the profit-seeking motives behind publicly traded, close-fisted corporations. British Petroleum and other like-minded corporations in the oil and gas sector are prime examples of gre...
