Writing Assignment #5: Journey Map

 To build off of last week's work ...

I would like to switch pathways and develop a Social Business Idea Pitch (Prototype). After watching a neat TED Talk (https://www.ted.com/talks/angela_francis_how_a_green_economy_could_work_for_you), I would now like to come up with some sort of business idea that could help pave the way for a green economy. A few ideas were mentioned in the talk that centered around kick-starting demand for greener transportation; quality affordable public transport, high capacity green car recycling plant, car charging infrastructure. The first and third can be accomplished by government but a giant manufacturing plant to recycle cars would take investment from local investors and additional funding from government. 

Tone for my project will be serious and informative. My sources will include health studies from the WHO, feasibility studies on similar plans, cost analyses, market demand studies.


Journey Map

Step 01: Car Scrapping Incentive Program

Step 02: First Exposure to Opportunity

Step 03 & 04:   Application to Program (customer sends in old vehicle information to                                                                                       determine eligibility)

                              Rebate Evaluation (customer receives rebate offer)

                         Car Scrapping (customer brings in old vehicle get scrapped, receives rebate) 

Step 05:           Use this Journey Map for future steps


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